What can we learn from the 2021 US Open’s historic edition? 21 sep. 2021
The influence of Onboarding on sales performance 23 mar. 2023
This year we saw an absolutely historic US Open edition! In the women’s draw, this was the first time since 1999 that two teenagers, 18-year-old Emma Raducanu and 19-year-old Leylah Fernandez were able to advance to a Grand Slam final. The last time, the youngest – 18-year-old Serena Williams – also happened to defeat her […]
Efficiency is defined as the ability to produce maximum results with minimum effort or expense. In sales, effort generally refers to the time spent to obtain the desired result. The efficient salesperson is therefore the one who is in front of the right customer, with the right intervention, done in the right way and in […]
The year 2023 has begun in a climate of economic uncertainty related to a possible upcoming recession. To address the impact that such a situation can have on an organization’s sales function, Celsius Halifax North America is offering a series of three articles on the trends to watch for in order to react and position […]
Carrefour and Bel have just announced the conclusion of a 1er commercial agreement integrating societal (support for the industry, accessibility, plants) and environmental (carbon footprint) clauses. Cécile Beliot-Zind, CEO of the Bel group, said that this was “a real creation of value, beyond financial utility value”. Recently, we were discussing this topic of sustainable business […]
The year 2023 has begun in a climate of economic uncertainty linked to a possible future recession. To address the impact that such a situation can have on an organization’s sales function, Celsius – Halifax North America is proposing a series of three articles on the trends to be observed in order to react and […]
Unavoidable changes in commercial organization! A more complex sale. And always more strategic The past years (pandemic, inflation, shortages, war in Europe, etc…) have upset many established patterns. In times of turbulence, it is better to go back to the basics. Sales is certainly one of them! It secures sales in increasingly complex environments. More […]
New Year’s resolutions for salespeople are an important topic for improving performance and meeting sales goals. Here are some tips for salespeople looking to improve their performance at the start of the year: Establish clear and measurable goals: Salespeople need to establish clear and measurable goals for the coming year. This may include goals for […]
smooth, fast, and easy… until you actually try to do it! I would like to share with you our experience in a digital transformation project and use an interesting academic report as a counterfoil against which to analyse this experience. I recently came across an interesting article in the journal of Personal Selling and Sales […]
If I tell you cholesterol, what do you think? What if I tell you Pareto? Do you follow me? Not really? Let me explain: the 80/20 rule is very useful in sales and customer segmentation. This principle reminds us that 80% of the results can often be attributed to 20% of the efforts made. And […]
Cross-selling among key accounts? Easier said than done… ! 3 practical tips for progress. And with this, Sir, Madam …. ? Which customer has never heard this famous open question at the baker’s or the market? If it is well put, it is often successful. However, this cross-selling approach, which consists of marketing the part […]
In his long professional career, a salesperson will go through different cycles and experience various economic environments. Sometimes, the conjuncture plays in their favour; other times, it won’t, making their work much harder (the business is slow, volumes are not up to par… And then, back to good times again. But every 20 to 30 […]
