Articles publiés par Jérôme Ollivier

Master the Krajlic Matrix for more effective relationships with purchasers

Publié le 29 June 2021

There’s something that companies with strong sales performance have all taken to heart: sales is a matter of adaptability. You have to adapt your offering, messaging, processes and organization to suit customers’ needs and mindset, to their budget and time constraints, organization and decision-making system, and value chain.  This year marks the fortieth anniversary of […]

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